Viveat Susan Pinto

Stories by Viveat Susan Pinto

Calcutta HC bans HUL's Rin commercial

Calcutta HC bans HUL's Rin commercial

Rediff.com   8 Mar 2010

But, Madras HC not happy with P&G disclaimer for Tide Naturals' ad.

Mallya's Four Seasons eyes wine tourism

Mallya's Four Seasons eyes wine tourism

Rediff.com   3 Mar 2010

Abay Kewadkar, director, Four Seasons Wines, says there is room for expansion of the facility based on initial consumer feedback to the initiative.

'Celebrities should come with an expiry date'

'Celebrities should come with an expiry date'

Rediff.com   22 Feb 2010

Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.

Advertising rides economic recovery

Advertising rides economic recovery

Rediff.com   15 Feb 2010

Television ad rates see steep rise, advertising pie expected to grow 10%.

Kingfisher buzz set to get louder

Kingfisher buzz set to get louder

Rediff.com   11 Feb 2010

UB's beer brand will take on Bacardi's Breezer in the flavoured alcoholic beverage market.

FMCG companies struggle to tackle fakes

FMCG companies struggle to tackle fakes

Rediff.com   25 Jan 2010

Weak enforcement results in Rs 15,000-cr of imitations sold annually.

Kraft set to get a taste of India

Kraft set to get a taste of India

Rediff.com   21 Jan 2010

The country will be the new battleground for the world's largest and second largest food companies

Ad row creates buzz for Onida cellphones

Ad row creates buzz for Onida cellphones

Rediff.com   18 Jan 2010

Onida's entry into mobile phones a year and a half ago has been a low-key affair. But not any longer, courtesy its television advertisement which plays on the brand name Nokia phonetically.

FMCG sector's growth may have slowed

FMCG sector's growth may have slowed

Rediff.com   14 Jan 2010

This would indicate the beginning of a slowdown after five quarters of robust top line and bottom line growth, say the analysts. They blame rising food inflation as the key reason for the lower consumer offtake.

Indian FMCG players look for buys

Indian FMCG players look for buys

Rediff.com   7 Dec 2009

Indian fast moving consumer goods (FMCG) players are once again on the prowl to acquire companies, as the economy picks up.

Emami may join race to acquire UK's Simple

Emami may join race to acquire UK's Simple

Rediff.com   4 Dec 2009

Emami may join the race to buy Simple, one of the largest skincare brands in the United Kingdom. Sources familiar with the development say the company is exploring all options and may approach the management of the UK-based company shortly.

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